Apart from the most obvious, such as making sure the basics, such as financial reports, shareholder arrangement, share price developments, board and administration info, are available, there is more information that can be made easily available for investors. Examples include financial ratios that are easily imported into an excel sheet. Others are: relevant company documents (non-confidential info) and links to all historic business documents that are filed. Although this info can be found elsewhere, it is with reference to simplifying the investor access to the information and making their evaluations of the company easier. Moving from a more passive IR, by using the company’s website, to a more active IR, the Internet offers a range of tools that are used these days in Internet Marketing. Investor Relations can be lifted to a whole new level by using modern Internet marketing tools. These tools include more traditional methods such as email campaigns and webcasts/webinars, but also using social media, internet advertisements and Search Engine Optimization techniques to increase attention on the company. To be talented to use these media channels effectively, one must add on monitoring capability to be able to survey and act in response efficiently to the discussions about the company on these platforms. Another important area of depositor relations on the Internet is to make sure that information on the company is ranked high up on the search engine results, Search Engine Optimization, when a potential investor is searching the Internet. Of great magnitude is that information published about the company on the Internet displays relevant keywords related to the company’s business. In this way, for someone who searches for smaller growth companies in a precise industry, the company in problem would be displayed among the top search results. These articles need to be optimized with admiration to key words so that the search engines rank the articles eminent up on the search pages. To be clever to maximize the possibilities offered by the Internet, and to maximize the effect of IR for diminutive companies, not just big ones, an IR company has to draw on knowledge from a whole range of areas. - SEO Philippines
The most general ways have been through arranged investor presentations and through the press. For the larger companies in this segment some psychoanalyst coverage has also been accessible. The Internet has opened up a entire range of fresh possibilities for marketing the company to investors. Much of this is not utilized by the companies and their shareholder relations advisors. The most common way has been to add pages to the company’s website particularly related to financial, corporate governance and share price information. Even when it comes to using the company’s website, the opportunity has been around for years, there is still a large impending for improvement and benefits in communication with the depositor community.